What’s in a

Photo Brief

In our studio we find a clear, inspiring and informative brief provides the structure and direction for our photographers and crew to produce their best work. It serves as a communication tool between a client and a photographer, ensuring that both parties are on the same page regarding the project’s expectations and outcomes. It minimises misunderstandings and ensures a successful collaboration.

The contents of a photography brief can vary depending on the nature of the project, but generally, it includes these ten essentials below.

A brief description of the project’s purpose and goals, the intended use of the photos, any specific concepts, themes, or emotions the client wants the photos to convey.

1. Set your Objectives

A detailed explanation of the types and number of photographs required, the locations and the expected duration of the photography session or project.

2. Scope your Work

The start and end dates of the project and any specific milestones for delivering different sets of photos or video.

3. Include Timelines and Deadlines

A clear list of the final deliverables expected from the photographer, the file format, resolution, and any other technical requirements.

4. List the Deliverables

5. Work Out Budget and Terms

A brief description of the project’s purpose and goals, the intended use of the photos any specific concepts, themes, or emotions the client wants the photos to convey.

6. Establish Creative Direction

Details about the preferred visual style, mood, and aesthetics. Any examples or references that the client provides to communicate their vision.

Information about models or subjects involved, details about props, wardrobe, or set design and, any permits or permissions required for shooting in specific locations.

7. Detail the Logistics

Clarification on how the client intends to use the media (e.g., commercial use, editorial use). Any restrictions on the photographer’s rights to use the images for their portfolio or other purposes.

8. Know your usage rights

Details about the preferred visual style, mood, and aesthetics. Any examples or references that the client provides to communicate their vision.

9. Share the Deets!

10. Document Additional Needs

Any other specific requirements, preferences, or instructions from the client.