Not about me
Guiding A team
It's no secret that achieving ambitious goals requires a cohesive team. I am passionate about working with and within a team and nurturing the team’s professional development. To me, the key to the creative team's success lies in the meticulous backstage work of adopting solid methodologies. The significance of conceiving, monitoring, and sticking to these processes cannot be overstated. Over the years, as I have built a diverse portfolio of work, I've perfected, tried and tested methods to deliver results.
Processes
Structured Creativity,
Seamless Success
Well-defined frameworks provide a structure that guides my creative team from the initial spark of an idea to the final polished product. Fostering collaboration and efficiency, processes make certain everyone understands their roles, responsibilities, and timelines. These structures play an essential role in maintaining consistency in quality, allowing for a clear focus on the project's goals and objectives.
By incorporating checkpoints and feedback loops, frameworks enable continuous improvement and innovation. Additionally, established procedure can streamline problem-solving, minimise risks, and ensure creative visions are brought to life effectively and within budget. The videos below illustrate examples of processes in action transforming creative concepts into tangible outcomes.
Logo Journey
Key in the delivery of the brand identity’s capstone piece, ensuring every avenue is investigated and recorded.
Vision BoarD
Essential for ensuring the path is set for for a comprehensive brand rollout.
Photography Brief
A clear, inspiring and informative brief provides the structure and direction for all stake holders to create their best work.
Wireframe/ Prototype
Crucial in presenting and visualising the order of events at the beginning of any user focused venture to identify any potential issues.
Social Brand Identity Guidelines
An incredibly practical tool to ensure transparency and consistency of brand across all social channels.
Storyboarding
More than sketches, scamps and shot lists, these rich foundations remove the mystery in media production.
Guidelines
Craft with Clarity,
Create with Consistency
Over the course of my time leading our studio I have given agency talks to educate the wider team as to how us designers go about our business day-to-day. I noticed the shared understanding of our creative practices has lead to far more fruitful inter-departmental collaboration. The guidelines below are just a sample of the practical advice I’ve compiled to steer our agency in recent years.
