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10 STORY
ARCHETYPES
When creating brand stories in our studio we lean on the classic story archetypes that have been used in literature throughout history. These archetypes represent common narrative structures and themes that can be found in various types of stories.
Keep in mind that many stories combine elements from multiple archetypes or subvert expectations. We find the creativity and originality comes from blending, twisting, or reinterpreting these classic structures to create something new and exciting. Here are some of the most well-known story archetypes:
The Hero’s Journey
A protagonist’s journey from an ordinary world to a special one, facing challenges, learning lessons, and ultimately achieving transformation. Examples include “The Lord of the Rings” & “Harry Potter.”
Characters embark on a journey to find or achieve something of great importance. This often involves overcoming obstacles, battling enemies, and gaining wisdom along the way. Examples include “Indiana Jones” and “Percy Jackson”.
The Quest
prevail over the Monster
The main conflict involves the protagonist facing a powerful and often monstrous antagonist. The story focuses on the struggle to defeat or overcome this threat. Examples include “Beowulf” and “Godzilla.”
Rags to
Riches
A character starting in a humble or disadvantaged position and gradually achieving success, often through hard work, determination, and personal growth. Examples include “Cinderella” and “Great Expectations.”
The Tragedy
A protagonist who experiences a downfall due to their own flaws, external circumstances, or a combination of both. These stories often evoke emotions like pity and fear. “Hamlet” and “Macbeth” are classic tragic examples.
Humorous situations and misunderstandings, often leading to a resolution that brings harmony and happiness. “A Midsummer Night’s Dream” and “Pride and Prejudice” are examples of comedic stories.
Comedy
The Rebirth
A character undergoes a significant internal change, usually involving redemption or renewal. They may atone for past mistakes or transform their behavior for the better. “A Christmas Carol” and “The Lion King” exhibit this archetype.
The Forbidden Love
A love story between characters from different backgrounds, social classes, or circumstances, facing obstacles and challenges to be together. “Romeo and Juliet” and “The Fault in Our Stars” fit this archetype.
The Underdog
A character or group of characters who are initially underestimated or disadvantaged but manage to overcome odds and emerge victorious. “Rocky” and “The Karate Kid” are examples.
A character willingly gives up something valuable, often for the greater good. This sacrifice may lead to redemption, change, or resolution. “The Hunger Games” and “The Giving Tree” illustrate this archetype.